In order to understand how to start or maintain a digital business, let’s first go over the meaning of all of this. A “digital business” is one which uses digital marketing as a means to relate to prospects. And digital marketing is a term used to describe the various concepts and techniques used as promotional avenues to reach prospects or the intended audience. Which also uses promotional techniques by digital technology, such as mobile, internet, radio and tv and more. I’ve heard it defined many ways but here’s one of my fave definitions for digital marketing as posted by Cory Jassen on Techopedia (source:techopedia.com)
“Digital marketing includes a raft of internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging srvice (MMS), callback and on-hold mobile ring tones, e-books, optical disks and games.
A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.”
However, if you are wondering “how to start a digital business” or converting your present business into one, then you will benefit greatly by investing in a training that will walk you through the various steps on exactly how to do so. There are many ways to use digital technology when it comes to your niche or business. It wouldn’t hurt to try all the different medias until you are able to tailor the one(s) that works best for you.
Although, it would be great to at-least master one if not all; There really are a few sites that are designed to help marketers to leverage their efforts, by allowing one to store all the sites on one platform, whereas, the marketer can create content for all the social medias they’re on and send them out at designated time frames. Also, if you ask me I think those type of sites actually have their pros and cons but many appear satisfied.
There is a great training resource at the WA University, that’s helped many to learn how to start their digital business or successfully build the one they already have. The value of an online marketing education for your business is absolutely priceless, as it determines the outcome for your success. An educational business plunge can really help.
We prepare ourselves for big Corporate America jobs by getting an education in our desired profession; So why shouldn’t we have the same desire and persistence to do so, when it comes to our “very own” business success. What are some digital techniques you’d like to learn the most? How do you feel your business could benefit by using digital marketing?