So What Is This Content Marketing Craze All About!
If you are not familiar with content marketing, then I’m hoping you’ll find out more about it in this chat. I will attempt to give you a clear definition of it and discuss what it’s all about? My main attempt is to explain how you can successfully apply content marketing as an online business strategy. Okay, let’s first define “What Is Content Marketing”?
Content Marketing is generally the sharing and creation of information across, various media. It’s the publishing of content purposed to the desired audience. If you’re like me, I like things broke down so easy and elementary student understands (lol). So let me try again…it won’t be shorter but hopefully easier to understand. Here we go!
In a nutshell, content marketing is sharing of information by way of communications channels such as Digital -the internet (social sites like facebook, Google+, Twitter, Linkedin etc.), wireless text messaging, mobile instant messaging, mobile apps, -pictures, Audio/Sound- such as podcasts (audio files), radio,videos- Text (Words)-articles, stories, how-tos, lists, tips, editorials, reviews, blog, infographics,
Thanks! Now How Do I Apply This As An Online Business Strategy?
Whew! Now the meaning is broken down, let’s discuss how Content Marketing can be applied as an online business strategy. As you may know “Content Marketing” is really nothing new as it’s been around for ages; However, it’s mostly new to lots of online newbies. Do understand that there are several ways to benefit from content marketing . So, here are a few ways marketers actually benefit by using content marketing:
1. Niche Authority– or it indicates expertise in a certain area of interest. This can be beneficial as it allows one to achieve credibility by helping others. You may be seen as the “go to person” when it comes to learning or knowledge in your niche. Also, it shows you really care, builds loyalty and trust among your audience.
2. Builds Relationships- When you publish good online content for your readers/viewers, whether it’s a video, pic, audio, article, email, webinar or just whatever…It makes a favorable and strong impact. Considering, you are getting feedback from your content, this is one of the best ways to start and build relationships. So one of your main goals with your content is to encourage people to engage with feedback.
It’s sort of like common courtesy for people to leave remarks after reading someone’s valuable content. Personally, I always leave a comment or two, just to show my appreciation. After all, the author went the whole nine yards to make your experience worthy. So it would be a nice gesture to leave a “thank you” to indicate your appreciation.
3. Influencer– your content may influence serious minded people to take advantage of your offers based on their wants and needs. Many marketers have found great success by educating or sharing valuable information. People have needs and feel secure choosing sources of credibility.
4. Brand Awareness- Helps you to gain popularity and awareness with your brand. Your content can help to get your name and image out there. You see, your name and image is generally your brand. It also properly introduces you, your products and services to others. It distinguishes your service or offer from that of your competitors. Also, it can allow you to stand out in a memorable and unique way.
Just remember, your website will serve as a great building block for your brand, regardless of what it happens to be. If you do not have a website; I recommend you consider getting one. In my opinion, WA is a great place to start. At- least it was for me because they educate and walk you through the steps of setting one up,along with plenty SEO tips.
Okay, so the major takeaway with brand awareness is getting your “content” into the “spotlight” on that center stage and showing them what you’re working with! (lol). Yes, there really is more to branding than your logo. You will find in the end (You) are the real brand.
So now, that I’ve spilled the beans here; What are your thoughts about Content Marketing? What Do You Think About It All? Leave your thoughts below 🙂